There’s no doubt postcards are a great tool for finding dental hygiene work. Our own story isn’t the only success we can report – I’ve worked with dozens of hygienists who have also found employment this way.
So let’s talk mechanics this week to get the wheels in motion on your own postcard success story.
Here’s five tips about the process and mechanics of dental hygiene postcards.
Determine Where You Will Work
Think through exactly how many you need to send or deliver. Choose a specific mile radius you are willing to work within and then stick to it. For my wife that was about 10 miles and within that radius we located about 110 dental offices.
Work Out Your Budget
First are your design costs. At GetHiredRDH.com we design postcards for you for $49.99. There are, of course, many other options such as hiring a local designer or purchasing or using a template from another online source.
Next, you have printing costs. There are lots of choices here, too. You can find a local print company to do it or there are many online companies, too. My strong recommendation is to use VistaPrint.com. I have used them many times and am pleased at the price and quality. One hundred 4″x6″ postcards are about $20 to print.
Finally, you have postage to consider. Postcards in the United States cost $0.34 for sizes up to 4-1/4” x 6” and $0.49 for sizes up to 11-1/2” x 6-1/8”. Click here for more information. Of course you can do as many of my clients do and hand-deliver them. That gives you a more personal touch and opportunity to make some connections, if you have the time.
This can take a lot of time, but there are things you can do to speed it up or avoid it altogether.
Sometimes, state wide dental associations will have an online database where you can search for dental offices and they often include addresses. You can also search a variety of Yellow Page types of directories online for dental office listings.
My favorite way though is to hire someone else to do it for you. I highly recommend Linda Beleus at DentalJobs.net. Tell her GetHiredRDH sent you and you can get a list from her of any size for about $40. You can also try you luck with hiring someone on any one of the many micro-work sites like Fiverr.com or elance.com. They will charge you based on the size of list you want them to research for you and the clients I have had that went that route had success, too.
Once you have your database in a spreadsheet program like Microsoft Excel, run a mail merge between Excel and Microsoft Word to create a batch of labels. It’s really not too hard but if you have trouble doing it there are lots of online tutorials like this one.
When my wife and I sent her postcards out we just sent them all at once on a Friday, not really knowing what to expect. We thought it best to have them arrive on Monday morning. We’ve since learned that postcards statistically do better (are not as easily discarded) if they arrive on a Tuesday. That’s because there’s usually a bigger batch of mail that comes in on Mondays.
A second suggestion is to stagger them in smaller blocks. I would suggest sending out 25 to 50 percent of them at a time. Reason being that you may get more calls than you are able to service – offices wanting you on overlapping days. If you have to turn someone down for a temping assignment you may not get another call from them. Staggering the delivery doesn’t completely fix the problem, but it may help a little bit.
Again, don’t rule out walking around and handing them out – human contact is powerful and can really help you stand out.
If you need help launching your postcard campaign, please contact me and I can answer any questions you have.