This month we’ve talked about three different ways you can use the Internet to market yourself as a hygienist:
- A resume website;
- Establishing professional credibility through blogs and social media; and
- Creating an online profile or two (or more).
A Video Resume
I realize the word “video” may cause some anxiety either because you think it will cost too much, be too hard to create, or maybe you think being on camera is too intimidating.
None of that needs to be the case. You can create a good video that will generate solid interest for free in about 30 minutes or less, and doesn’t include you on camera.
Why a Video Resume?
But first, why do it? Sorry if we sound like a broken record, but it makes you stand out. Potential employers cannot help themselves. Curiosity will compel them to want to learn more about you than what’s on your paper resume. Does anyone believe they don’t do this anyway? Studies show potential employers are checking you out online ahead of interviews. It’s just human nature to want to make connections.
So wouldn’t it be better if it were on YOUR terms rather than them simply “Googling” your name? Your website, your online profile(s), your resume video – these are your home bases where you control your brand, your image. Direct them to these places and they are less likely to go searching on their own and find something different than what you want.
And since almost nobody else will offer a video resume you get more time/opportunity to share your brand with them – and more is better.
There’s a wide spectrum of videos you can do. The better the video, the better your chances for an interview, but truth be told almost any level of video is going to work. So here are your options. Hint: If money and time are issues skip option 1.
Option 1: Professional Videographer
I’m guessing most of you know you can hire a professional videographer to create a video resume. That will cost you anywhere from a couple hundred dollars to several thousand depending on how cool you want to make it, and who you hire. They will interview you, maybe even interview a reference or two of yours, film you at different locations doing different things. The end result is pretty awesome and will make a huge impact… could turn your job search into a “one and done” endeavor. Not only will it showcase you as a great person, it will signal you as a “go getter” and that’s one trait every employer wants.
Option 2: Student Videographer
Lots of high school and college kids out there love making videos and quality equipment is so easy to obtain that they are actually turning out great work. Some students would love to do it just for the experience, while others need gas money. But this is a great option if you want something like what we did for Tracie (click here to see her video) but don’t have much or anything to spend. Contact the local college or high school and ask the media arts teachers (very important) who they think would be reliable and do a good job. The downside can be the reliability factor which is why you want to solicit teachers and not students (unless you know a good one already).
Option 3: DIY
You can absolutely shoot and edit a nice video of yourself – people do it all the time. Truth be told, most modern smart phones shoot excellent quality video and there are lots of free video editing tools and apps you can get (ie Windows Movie Maker). Just set up a tri-pod (or heck prop your phone up), practice what you want to say, gather some photos, and/or text you want to display and start filming/editing.
Another cool (and even more simple) idea is to create a video resume that only has text, pictures, and music right in good old Microsoft Powerpoint. Create it just as you would any slide presentation, save it as a movie file and upload it to YouTube or Vimeo.
The video option we went with for Tracie was probably closer to 2. Basically we hired our then 16-year-old son to use his Flip camera and Windows Movie Maker (free software) to create it. So it is very possible to make a nice low-budget option.
If you are at all uncomfortable with creating a video resume, start with just a PowerPoint, get it done, and then make it bigger and better from there. Often what stops us from doing something is the paralysis from starting.
I have tons more to say about making videos that will help you but want to keep it from overwhelming you. I’ll be diving in more deeply in the weeks and months ahead. If you can’t wait until then, just contact us with any questions you have. We would love to help steer you in the right direction. We’ve even started offering video resume services in our Job Hunting Store and the price is very good at $29.99. Here’s our sample:
Bonus Tip: Keep your video short and succinct. A good range of time is 45 seconds minimum and up to a minute and a half at most.